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About:

About Gray Sky Music

Gray Sky Music began in 1996 as Owensboro’s first and only jingle production facility. This was the primary motivation for starting the business. The company’s Owner/Producer Matthew Gray graduated from Western Kentucky University with a BA in Broadcasting and a Minor in Music Composition in 1995. Keeping his education focused on audio and music production for use in television and advertising eventually landed him several opportunities to write theme music for television as well as work as a back-up engineer for a jingle production company in Nashville, TN. The work he did there inspired him to start his own company.

Matt has spent those years refining and polishing the professional quality of his work. That “big city” sound is the first characteristic that Gray Sky Music provides to their customers. Quality sound achieved with very little “over-head” and start up costs, allows Gray Sky Music to provide their professional jingles to clients with a lower price tag than other companies in larger advertising markets. Gray Sky Music’s personal customer service with each client and a history of 100% client satisfaction is why we have grown into one of the most sought after jingle companies around!

 

Why Use a Jingle?

If you are a business, radio station, ad agency or TV production facility, Gray Sky Music can drastically improve your image or your clients image. A jingle from Gray Sky Music may very well become your single most valuable marketing tool!  Major corporations consistently rely on jingles to tap into the listener’s subconscious, making jingles a very effective marketing tool. For instance, when Sears wanted to change their image, they relied on a jingle to do the job. The jingle was “Come see the softer side of Sears.” In fact, to increase product sales, companies like Coke, J.C. Penny, Ford, Pepsi, Service Merchandise, McDonald’s, Holiday Inn, and Folgers (just to name a few) continue to revamp their jingles to keep them fresh and new.

If people can remember you and associate your product with the emotion created by your jingle, you’ve got the most powerful advertising tool available. It has been proven over and over that the human mind can remember a catchy musical tune more easily than any other form of communication. A well-composed and produced jingle, from Gray Sky Music, will accomplish this for you. After all, we’ve all hummed a jingle at sometime or another, but when was the last time you hummed to the announcer talking?

Another reason you need your jingle produced by Gray Sky Music is because you can be sure it will be original and made from scratch. Today there are hundreds of generic tunes with generic slogans. Some ad agencies and jingle companies have licensed the use of a slogan and melody to be used across the whole country. When you buy one of these stock or generic jingles, your song and slogan are being shared with other businesses that may or may not possess the same qualities that make your business unique. Meanwhile, this same generic jingle is being sold again and again and again across the country with different names inserted!!! At Gray Sky Music, we create and fine-tune your jingle to match your image and uniquely communicate to your patrons what YOU want to say!

Another very important consideration when having a jingle created is the quality of the production and the care in the writing process. We have very talented and creative writers who maintain a high level of expertise when it comes to creating a unique, catchy melody, and a musical image. A good jingle is not just a little hum-and-strum “ditty” – what is said and how it is presented is very important when it comes to a good jingle that will last. Our writers can also write the spoken part (voice-over) of your message, as well.

Gray Sky Music creates custom-made jingle packages to your specifications. You will never pay renewal, lease, or usage fees because our rates include an exclusive buyout license for your entire Nielsen Designated Market Area (DMA).

 

Jingle Success Stories:

“At Kitch & Schreiber, we believe in branding. We know that setting a message to music can increase recall. But we also know it can backfire by coming off as “cheesy” or contrived. With Matt Gray and the crew from Gray Sky Music, we know that we can present an idea, and Matt’s team will bring that idea to life. We know we will get a high quality product that will sound great, make our clients proud and produce results in the marketplace.”

-Kitch & Schreiber

“Gray Sky Music has helped Old Hickory grow even bigger because of the original music image they produced for us. Our name is EVERYWHERE and when folks think about great tasting BBQ they think of us first!!”

-John Foreman, Owner of Old Hickory BBQ

“Gray Sky Music has helped us not only create a jingle that fits us perfectly, they helped us brand a local utility with a unique and original music score.”

-Sonya Dixon, OMU

“Efficiency accompanied by courtesy is a rare combination in today’s business world. The courtesy extended to my staff during the planning sessions was impressive. They listened intently to what we wanted in a jingle and produced what we needed the first go around. Both Matt and Nicole provided detailed explanations and personal assistance when needed. Such concern is refreshing and should become more widespread. I would recommend Gray Sky Music to your organization.”

-Jack A. Thomas, President and CEO-Bowling Green Community and Technical College District


“In 1999, Owensboro Municipal Utilities (OMU) contracted with Gray Sky Music to write and produce a radio jingle that could be used in radio commercials, on the utility’s phone system and in other ways. Though I had some experience with radio production, I had never done a jingle and needed the help of experts who knew the medium. In only a few weeks, Gray Sky had produced OMU’s new jingle, “Local people, local service” and it was great. They produced several variations so that it could be used in different situations. Though I had first thought of the jingle as something that would be used for background music only, I was so happy with the final version that we ran many 30-second commercials with the jingle only. Matt and Nicole were easy to work with, used some of my ideas and produced the jingle in a very professional manner. Now, four years later OMU is still using the original jingle and it has been the backbone of its branding efforts. Though I am no longer on the OMU staff, I continue to hear people comment on how memorable and “catchy” the jingle is.I highly recommend Gray Sky Music for any audio promotions!”

-Jody Wassmer, Former Communications & Public Relations Specialist, Owensboro Municipal Utilities

“WE LOVE OUR JINGLE!!! Nick and I can’t believe what great response we have had using this as a marketing tool. I am so glad you were “inspired” by our little caricature and our “HEY NICK FIX MY CAR” slogan. It is by far the best marketing campaign we have ever had. My first reaction to the jingle continues to be my reaction now, one of humor. I always see that little caricature whenever I hear the jingle. Some people are amazed that we had that jingle done locally. I guess they don’t realize that Owensboro has such talent and professionalism that Gray Sky Music Studio has to offer. Nick and I are your biggest fans and are always glad to let people know who did our great marketing jingle. We not only use your jingle for our radio advertising but we have developed some television commercials designed around your jingle and our caricature trademark. We use it in all of our advertising. Gray Sky did a great job for us and we are very pleased. We also appreciate the fact that your cost was affordable. Being a small business we do not have a huge marketing budget, and we were amazed (and so is everyone else we tell) at how reasonable your services were. Thank you again, for helping us promote Owensboro Body Shop in such a fun way.”

-Appreciatively, Nick and Margaret Cambron, Owensboro Body Shop

 

“Let me begin by saying how much I enjoyed meeting you and your family. I am thrilled with the music for Glory Bound. It is inspirational in a way I hoped it would be, but never imagined possible. I believe this video will have people talking not just on the Kentucky Wesleyan campus, but all over the community. You were such an important part of the process that I wanted to tell you how much I appreciate you!”

-John Maglinger, Wax Works

 

“Thanks for everything and the commercials (with jingle) have all been wonderful so far! I hear on a daily basis compliments about the commercials and that everyone hears them all the time. My participation is up at the rink and I want to give you and everyone putting these commercials together etc. a big thanks!!!!! “

-Jennifer Hodges, Recreation Supervisor, Owensboro Parks and Recreation

 

“Gray Sky Music has helped us not only create a jingle that fits us perfectly, they helped us brand a local utility with a unique and original music score.”

-Sonya Dixon, OMU

 

“At Kitch & Schreiber, we believe in branding. We know that setting a message to music can increase recall. But we also know it can backfire by coming off as “cheesy” or contrived. With Matt Gray and the crew from Gray Sky Music, we know that we can present an idea, and Matt’s team will bring that idea to life. We know we will get a high quality product that will sound great, make our clients proud and produce results in the marketplace.”

-Kitch & Schreiber

 

“Let me begin by saying how much I enjoyed meeting you and your family. I am thrilled with the music for Glory Bound. It is inspirational in a way I hoped it would be, but never imagined possible. I believe this video will have people talking not just on the Kentucky Wesleyan campus, but all over the community. You were such an important part of the process that I wanted to tell you how much I appreciate you!”

-John Maglinger, Wax Works

 

“Thanks for everything and the commercials (with jingle) have all been wonderful so far! I hear on a daily basis compliments about the commercials and that everyone hears them all the time. My participation is up at the rink and I want to give you and everyone putting these commercials together etc. a big thanks!!!!! “

-Jennifer Hodges, Recreation Supervisor, Owensboro Parks and Recreation

 

Gray Sky Music has helped Old Hickory grow even bigger because of the original music image they produced for us. Our name is EVERYWHERE and when folks think about great tasting BBQ they think of us first!!

-John Foreman, Owner of Old Hickory BBQ

 

“Efficiency accompanied by courtesy is a rare combination in today’s business world. The courtesy extended to my staff during the planning sessions was impressive. They listened intently to what we wanted in a jingle and produced what we needed the first go around. Both Matt and Nicole provided detailed explanations and personal assistance when needed. Such concern is refreshing and should become more widespread. I would recommend Gray Sky Music to your organization.”

-Jack A. Thomas, President and CEO-Bowling Green Community and Technical College District

 

“In 1999, Owensboro Municipal Utilities (OMU) contracted with Gray Sky Music to write and produce a radio jingle that could be used in radio commercials, on the utility’s phone system and in other ways. Though I had some experience with radio production, I had never done a jingle and needed the help of experts who knew the medium. In only a few weeks, Gray Sky had produced OMU’s new jingle, “Local people, local service” and it was great. They produced several variations so that it could be used in different situations. Though I had first thought of the jingle as something that would be used for background music only, I was so happy with the final version that we ran many 30-second commercials with the jingle only. Matt and Nicole were easy to work with, used some of my ideas and produced the jingle in a very professional manner. Now, four years later OMU is still using the original jingle and it has been the backbone of its branding efforts. Though I am no longer on the OMU staff, I continue to hear people comment on how memorable and “catchy” the jingle is.I highly recommend Gray Sky Music for any audio promotions!”

-Jody Wassmer, Former Communications & Public Relations Specialist, Owensboro Municipal Utilities

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