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If you are a business,
radio station, ad agency or TV production facility, Gray Sky Music can
drastically improve your image or your clients image. A jingle from Gray
Sky Music may well be your single most valuable marketing tool! Major
corporations consistently rely on jingles to tap into the listener's
subconscious, making jingles a very effective marketing tool. For
instance, when Sears wanted to change their image, they relied on a
jingle to do the job. The jingle was "Come see the softer side of
Sears." In fact, to increase product sales, companies like Coke, J.C.
Penny, Ford, Pepsi, Service Merchandise, McDonalds, Holiday Inn, and
Folgers (just to name a few) revamp their jingles to keep them fresh and
new.
If people can
remember you and associate your product with the emotion created by your
jingle, you've got the most powerful advertising tool available. It has
been proven over and over that the human mind can remember a catchy
musical tune more easily than any other form of communication. A
well-composed and produced jingle, from Gray Sky Music, will accomplish
this for you. After all, we've all hummed a jingle at sometime or
another, but when was the last time you hummed to the announcer talking?
Another reason you need
your jingle produced by Gray Sky Music is because you can be sure it
will be original and made from scratch. Today there are hundreds of
generic tunes with generic slogans. Some ad agencies and jingle
companies have licensed the use of a slogan and melody to be used across
the whole country. When you buy one of these stock or generic jingles,
your song and slogan are being shared with other businesses that may or
may not possess the same qualities that make your business unique.
Meanwhile, this same generic jingle is being sold again and again and
again across the country with different names inserted!!! At Gray Sky
Music, we create and fine-tune your jingle to match your image and
uniquely communicate to your patrons what YOU want to say!
Another very important
consideration when having a jingle created is the quality of the
production and the care in the writing process. We have very talented
and creative writers who maintain a high level of expertise when it
comes to creating a unique, catchy melody, and a musical image. A good
jingle is not just a little hum-and-strum “ditty” – what is said and how
it is presented is very important when it comes to a good jingle that
will last. Our writers can also write the spoken part (voice-over) of
your message, as well.
Gray Sky Music creates
custom-made jingle packages to your specifications. You will never pay
renewal, lease or usage fees because our rates include an exclusive
buyout license for your entire Nielsen Designated Market Area (DMA). |